On Thursday, Oct. 12, Taylor Swift’s new movie, “Taylor Swift: The Era’s Tour”, released in movie theaters across the nation. Swift fans, more commonly known as “Swifties”, have been eagerly anticipating the arrival of the film.
The prime premise of this movie is to showcase Swift’s “Era’s Tour” concert, and to allow fans that were unable to purchase tickets an opportunity to experience the magic of Swift’s music.
Swift and her crew filmed the movie at her concert in Los Angelos at the SoFi stadium during one of her live performances. The movie being filmed at the SoFi Stadium is special to fans worldwide because it marks the conclusion of the first leg of her tour, and it is also the location in which she announced the release of “1989 (Taylor’s Version)”.
At Swift’s concerts, fans have established several traditions that she is highly encouraging them to continue through the course of the movie showings. Out of all the rituals that Swifties have adopted, the friendship bracelets are by far the most well-known activity that fans enjoy engaging in.
In Swift’s song “You’re On Your Own Kid” from the album “Midnights”, she mentions making friendship bracelets. Due to this song already acquiring a special meaning to listeners, they discovered the idea of creating their own bracelets and trading them with fellow Swift fans at concerts. Swift made a post on her Instagram account encouraging fans to continue doing this at the movie.
Before the film even made its release, Swift fans already purchased over $100 million in ticket sales. As an additional way to raise money, theaters will be selling Era’s Tour inspired popcorn buckets and collector’s cups at movie showings.
It’s safe to say that Swifties worldwide find themselves working hard on making their friendship bracelets and planning their Era’s Tour outfits. The film will be on display in theaters until mid November, and is a treat for anyone that comes across the opportunity to watch it.
